DDI - Drug Development Insights
4 Ways To Sell Your Brand:
Understanding the New Decision Making Model
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Why Drug Development Insights
Areas Of Expertise | Testimonials | Leadership

Pragmatic Insights Add to Your Success
At DDI, we understand that market research is a business tool, not an academic exercise. We help you become the expert, ultimately improving the effectiveness of your sales and marketing efforts. Our insights provide you with all the tools and information you and your entire team need to successfully position, market, and sell your brand in today’s ever-changing environment.

No matter what the project requires, our experienced team works collaboratively with you to enhance your understanding of the commercial drivers and barriers that affect your brand’s success. Our hands-on experience at the corporate level – which includes directing Brand Management, New Product Planning, Sales, Licensing, and New Product Market Research for several biopharmaceutical companies – means we have been involved in making management decisions with financial impact in excess of hundreds of millions of dollars.

Delivering More than Market Research
Most companies develop their positioning strategies by having physicians, pharmacists, nurses and patients project their perceptions about an emerging brand based on readings of a product profile. Although this is a good starting point and provides information about the likelihood a physician will try a new agent, we have learned that valuable insights are frequently missed, such as whether physicians will incorporate a new agent into their armamentarium.

To capture these critical insights, DDI has created several methodologies for gathering data about your brand from the voices that truly matter – the voices of those with hands-on experience with your brand – and then dissecting this data to uncover its salient features.

Below are just a few of the extraordinary ways that DDI helps you glean the information you need to achieve success with your brand.

DDI delivers more than market research. We understand the financial impact of marketing decisions because our senior management team has sat in the same meetings you do, making the same tough decisions with far-reaching consequences. Our decision-making methodology offers you the right information for you to achieve success with your brand.

We work intimately with you to ensure that you are fully informed on the results of your project and what it means for your brand. Once our research is complete, we evaluate and interpret the data and help you draw conclusions to aid in your decision-making process.

» Your Research Manager (Click To Expand)

Each of DDI’s research projects is assigned an experienced Research Manager who keeps your project running smoothly and remains available as an insightful resource throughout your project’s duration. Throughout the project, your Research Manager works with you one-on-one to ensure that you have the information, reports, and support you need to help your team make the right decisions.

At the start of your project, your Research Manager provides a detailed schedule including milestones and checkpoints leading up to the final delivery of your project. We provide status reports on a regular basis, as frequently or infrequently as you prefer, and work directly with you, your team, and your ad agency to make sure that you have all the information you need to make the right decisions every step of the way.

We uncover the insights and deliver them to you so you make the right decisions for your brand and your company. When difficulties arise, we provide easy-to-understand solutions to help you justify the findings of your research to your Brand Manager.

» Executive Video Reports (Click To Expand)

Show off your ingenuity and give your manager a quick, easy way to view the results of your market research. In addition to traditional slide presentations and documented reports, DDI provides an Executive Summary which includes an audio presentation of the critical slides that is easy to circulate.

Practice Insights™ Syndicated Report
Subscribe to Medical Minds™ and receive
quarterly reports evaluating what’s going on
in large medical practices in your area of
specialty.
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Fast Findings™
Short on time? Access web-based
recordings of all of your in-progress
research interviews, ensuring that you
are always in-the-know.
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Presentation Pulse™
Launching a new brand, or presenting
a new indication for use? Let DDI
help you prepare.
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