DDI - Drug Development Insights
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Press Releases
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DDI Uncovers Your Brand’s Opportunities With Pharma Test Marketing™ - 4/21/2010
Are you just asking questions about your brand, or are you really uncovering meaningful patient experiences? This can be the difference between realizing true marketing breakthroughs and just going through the motions to obtain FDA approval. DDI’s Pharma Test Marketing™ service moves beyond clinical trials and quantitative results to provide insights that help position your brand in a compelling manner.
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DDI Outlines Health Care Reform Bill and Its Impact on Pharmaceutical Brand Decisions - 3/30/2010
Will the newly signed health care legislation create a major shift in how pharmaceutical brand decisions are made? The bill will increase access to health insurance, but many believe the practice of medicine is already in transition, and the bill signed by President Obama will simply accelerate changes already being implemented.
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