Market
Shift Interview Insights™
Market
Shift Interview Insights™ | Fast
Findings™ | Objections
Handling | Issue
Management | Market
Opportunity Assessments
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Worried
about losing market share? Want to know how your brand measures
up with recent movements in the market?
DDI’s Market Shift Analysis
delivers valuable insights about the root causes for shifts
in the market share of in-line brands. Our strategic relations
with a pharmaceutical industry econometrician analyzes the
strengths and weaknesses of your product, identifies industry
threats that may affect the product’s success or failure, and
recommends opportunities for increased product sales.
DDI follows
the process below to help you understand shifts in your market:
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Collect doctor level prescription data, excluding doctors
who write a minimal amount of prescriptions for the class.
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Evaluate market share data for a particular therapeutic
class for two 6-month periods.
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Identify the doctors with extreme market share shifts,
both positive and negative, by plotting the change in
market share from the 1st and 2nd periods.
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Conduct interviews with these doctors to determine what
caused the drastic shift in market share.
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Deliver details to you about the results of these interviews
and what it means for you and your brand.
DDI’s Insight Econometrician
DDI’s Econometrician
marries market research and economics with practical insights
to help you plan the next move for your brand. By breaking
down the key external elements affecting your brand and evaluating
its strengths and weaknesses, we provide valuable information
that helps you make the right business decisions. |
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Practice Insights™
Syndicated Report
Subscribe to Medical Minds™ and receive
quarterly reports evaluating what’s going on
in large medical practices in your area of
specialty.
» Learn More |
Fast Findings™
Short on time? Access web-based
recordings of all of your in-progress
research interviews, ensuring that you
are always in-the-know.
» Learn More |
Presentation
Pulse™
Launching a new brand, or presenting
a new indication for use? Let DDI
help you prepare.
» Learn More |
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