Issue
Management
Presentation
Pulse™ | Pharma
Test Marketing™ | Fast Findings™ | Objections
Handling | Issue Management | Market
Opportunity Assessments
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Sample Issue Management: Regulatory Affairs
Labeling:
ISSUE: A competitor was required to send
a ‘Dear Doctor’ letter. Will this influence the sales for
the overall class? Will your brand be less or more exposed
than others?
CHALLENGE: Your management is meeting with
analysts in three weeks and needs to be prepared to address
this issue.
ACTION: DDI was commissioned. 15 teledepths were conducted,
followed by 35 quantitative interviews.
RESULTS: Your management was able to have
the facts needed to discuss the issue and implications with
the analysts. They were prepared and you looked like a genius!v
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Presentation
Pulse™
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